Many designers and critics have thoughtfully argued that there is no way to design experiences. experiences occur by definition only in the minds of those who have them, not at a designer’s behest. There is no way to reach into the head of individuals and implant or create particular experiences.
However, the same designers and critics do endorse designing for experience. Designing for experience means creating the conditions by which target audiences can be made, persuaded, or encouraged to have desired experiences – and because design these days is mainly in the service of instrumental political and commercial interests – to take desired actions like heeding a governmental directive, using a public service, buying something, or pursuing more experiences. (Truly good experiences are addictive.) (...) "
Extraído de una conferencia de Bob Jacob en 2007. Texto completo aquí
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